I don’t often write about what I do.
But seeing as I’m pretty dang good at it, I probably should.
So if you’re an email copywriter looking to get better at your craft, please follow along.
Because right now, I’m going to share with you 3 simple tips that can dramatically improve your email game overnight.
Let’s get to it.
1) Write as you speak
I cannot stress this enough.
No one wants to receive an email that sounds like a stale corporate memo on a dreary Monday morning.
They just ain’t gonna read it.
Instead, what they really want is to read an email from… wait for it… A REAL PERSON. Crazy, right? And the best way to make sure that happens is to write as you speak. Simple.
So when it comes to email, go ahead and throw out all the old rules on writing. They’ll hurt you more than they help.
Stick to a conversational tone and you’ll be golden.
2) Write every day
The notion that you should only communicate to your list once or twice per week is outrageous.
Your list chose to be there. They want to hear from you. So it’s your duty to keep an open and ongoing dialogue with them.
Writing and emailing every day is the best way to do this.
You’ll learn more about your subscriber’s likes and dislikes. You’ll better understand what resonates with them and what doesn’t. And every day, you’ll be sharpening your saw a little more.
And oh yea — contrary to what many people might tell you, your subscribers won’t mind daily emails, either.
In fact, if they’re good, they’ll downright love you for them.
3) Give little, say lots
This tip can be a little more challenging to wrap your head around. But it’s paramount if you want your emails to succeed.
And by succeed, I’m talking about your most important metric…
Raking in the dough.
So how do you give little, but say lots?
Easy — you tell your subscribers what’s behind the curtain, but you never ever let them look.
For example, let’s say I’m writing an email about the top 5 things you should do after waking up. And one of my tips might be something like “Perform the 5 Tibetan Rites for 10–15 minutes.”
Well, what is the 5 Tibetan Rites?
That’s a great question. And if you join me inside such and such a program, I’ll show you exactly how to do it.
See what I did there?
I’m telling you what to do (the 5 Tibetan Rites), but I’m not telling you how to do it. I’m telling you what’s behind the curtain, but I’m not actually showing you what it is.
Make sense? This helps build interest, desire, and curiosity for whatever it is you’re writing about.
And when it comes to being an email copywriter, those are very powerful weapons of persuasion.
So use them at your own risk, and enjoy.
And there you have it.
3 simple tips that can dramatically improve your email game overnight.
Use them, apply them, and watch how much better your emails perform.
The difference will be night and day.
Of that, I’m certain.
Oh, and when you’re ready