marketing

What I Do for a Living

what i do for a living

I understand some people may have an interest in what I do. Mainly because what I do allows me to work when I want and wherever I want to. Yes, my career has freedom and autonomy baked right into the cake — and I wouldn’t have it any other way. In fact, it’s all intentional… by design. …

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3 Simple Tips That Will Dramatically Improve Your Email Game Overnight

improve your email game overnight

I don’t often write about what I do. But seeing as I’m pretty dang good at it, I probably should. So if you’re an email copywriter looking to get better at your craft, please follow along. Because right now, I’m going to share with you 3 simple tips that can dramatically improve your email game …

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This Magic Ingredient Will Help You Write Stellar Articles Every Day

magic ingredient

If you struggle to find topics to write about… If you sit at your desk staring impatiently into a white screen of death… If you curse the ever-elusive muse for never showing up… You don’t have a writing problem… Or a content problem… Or an idea problem… Or a creative problem… What you have is …

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Ignore This Fundamental Writing Truth At Your Own Peril

writing truth

There’s a fundamental truth in marketing that states: “A confused mind always says no.” Which means… If you’re not clear on what you’re offering… Or you can’t explain what you’re offering in simple terms… Or you don’t really understand it fully and completely yourself… You can never expect anyone else to understand it, either. And when …

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Two Squeaky-Clean & Little-Known Marketing & Persuasion Secrets

marketing and persuasion secrets

Got a nice little piece of trivia fodder for you today. Everyone knows about WD-40, right? The omnipresent lubricant that de-squeaks basically everything squeaky? Well, here are two facts about WD-40 you probably didn’t know: It got its name in 1953 from its inventor, Norm Larson. It stands for “Water Displacement — 40th attempt.” The “formula” itself …

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