Got a nice little piece of trivia fodder for you today.
Everyone knows about WD-40, right? The omnipresent lubricant that de-squeaks basically everything squeaky?
Well, here are two facts about WD-40 you probably didn’t know:
- It got its name in 1953 from its inventor, Norm Larson. It stands for “Water Displacement — 40th attempt.”
- The “formula” itself is in a bank vault and has only ever left twice. Once when changing banks on the product’s 50th birthday. And again when CEO, Garry Ridge, took it horseback riding through Times Square while donning a suit of armor.
Pretty neat, right?
It also highlights a very powerful principle in marketing, copywriting, and persuasion. A principle almost anyone can use to increase demand for their products and services.
A principle so powerful, in fact, that you have to be very cautious about how you use it.
I’m talking, of course, about the principle of Secrecy.
People love secrets.
People love the ‘little-known.’
People love to know things that nobody else knows about.
It’s part of human nature.
Take these headlines for example:
- “Discover these little-known secrets to making easy money online..”
- “Discover these little-known secrets to losing belly fat fast…”
- “10 Little-Known Real-Estate Investing Secrets Revealed…”
Can you see how much they draw people in?
For some readers, these headlines would create an itch that just has to be scratched. And all I did was sprinkle a little more secrecy in there.
So ask yourself…
“How can make this thing I’m offering a little more secretive… a little more exclusive… a little more… little-known?
The more you can do that…
The more intoxicating your offers will be.
And the more intoxicating your offers are…
The more you can make your chubby little piggy bank sing.
Now go out there and share some secrets, will ya?
Just not the ones you made a promise to keep 😉
And when you’re ready